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MA in Design Practices – 2018-19


Specialisation : Experience Design

"It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives” - Don Norman

The vision of this specialisation is to create qualified digital interaction and experience designers who can think critically and creatively about the future of interaction design.

This course has the following industry partners.

Modes of Learning offered by the specialisation in Experience Design course

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Course Structure

The curriculum comprises of different ways of learning as follows:

Studios encourage active, contextual learning where students develop core disciplinary skills and knowledge. Studios facilitate collaborative and creative design solutions to complex, open-ended problems.

Workshops provide intense learning experiences in making and doing, across the different disciplines.

Internship/Work Experience within an industry or a design studio or lab is compulsory for students at the end of 1st year.

Self Initiated Project is an end of the semester exam challenge that allows the student to engage in research / enquiry or design based projects. Students begin by writing their project proposal and defining the scope of their project and they are mentored by faculty / design professionals.

Electives are courses aimed to cultivate critical intellectual and reflective abilities in students and motivate them to probe deeper and approach their design process in a holistic manner. Students will take their electives through online course at

Capstone Project is the culmination of the research, capabilities and knowledge gained over the last three semesters. Students are required to submit their design output and a mandated thesis document. Students are mentored during this final project and go through seminars to get feedback from faculty and peer groups.

Topics covered

  • Historical, Current and emerging topics, theories frameworks of Human-Computer Interaction
  • Design Research
  • Interaction Design for Screens
  • Visual Design for Interaction
  • Future of Human Centered Design
  • Experience & Service Design
  • Cross Cultural Design
  • Thinking Through Technological Things
  • Future of Interaction Design: Designing for IoT & Wearables

Learning Approach

Learning is driven by an inter-disciplinary engagement with theories, methodologies and advanced skills of Design Thinking. Learning will primarily happen from “doing” and “experiencing”. When students are able to apply theories and frameworks to what they design they not only value the research and constructs created by others, but also question and reformulate existing norms. Learning will be through solving real life problems through the application of theories, frameworks and methods of Human-Centered Design. Skills and tools will be picked up along the way, however “application” of design principles in the context of real-world design problems will be the primary mode of learning.

Discussion-based learning, learning by teaching, and project-based learning are some of pedagogical tools employed to create insights into real-life situations and industry needs. The learning approach will encompass hands-on design thinking, design research, deep understanding of human-centered design approach, and creative thinking, in combination with critical humanist thinking. The program prepares the students to participate and function in the areas of innovative digital product & service design by training and exposing them to various skills such as but not limited to Design Thinking & Processes, Collaborative projects, Leadership Skills, Social Concerns, and Technical & Written Communication

Capability Sets

Upon succesful completion of this specialisation, graduates will have developed the following capabilities:

  • Understand the essence of centering the human in a design process and apply the principles of human centered design to formulate value-driven digital solutions
  • Understand and develop an individual stance on historical, current and emerging trends about the relationship between human experience and digital technology
  • Observe and systematically evaluate everyday human activities and develop empathetic & nuanced understanding of human experience
  • Engage with multiple forms of data from sourced from multiple stake-holders through participatory methods and synthesize into novel insights that will inform design
  • Apply principles of user experience & interaction design to craft usable, desirable & appropriate digital artifacts
  • Work with multiple media and materials rapidly to make technological artifacts available for iterative evaluation


Graduates of this specialisation in Experience Design at Srishti will be able to contribute in the areas of strategic user experience design, interaction and user-interface design at their workplace.


For further information, kindly email Dr. Girish Prabhu at

Disciplinary Intersections

The course is informed by the following learning disciplines:

Interaction Design
Visual Communication Design
Anthropology, Sociology, Cognitive Psychology
Cultural Studies
Industrial Design - namely Product Design, Furniture Design & Services and Systems
Information Technology

Research and Collaboration

The students under this course will have the opportunity to work with the following centers and labs at Srishti.


View Eligibility for Admission, Fee Schedule, Application Form & Other information for this Program >>