Human Centered Design (B.Des.)


“It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives” - Don Norman

Mobile interface and UX design for Smart Transportation


The vision of this program is to create User Experience and Interaction designers who will explore and apply understanding of human behavior, context, and technology towards creation of digital products and services that enhance the users’ lives. They will “Have a dream that goes beyond what exists, rather than fixing what exists.”- David Kelly, IDEO

At Srishti, we think about human-centered design as not just “user-driven” in its traditional sense, but more about “designing for emerging usages”. Hence, in this philosophy, we promote creative art & design thinking which may require users to learn new behaviors; however, they are done keeping the experiences of end-user in mind. This discipline of Human-Centered Design, at Srishti not only covers the traditional reductive aspects of UCD such as:

  • Frameworks & models (e.g., cooperative design, participatory design, contextual design)
  • Design Elements (visibility, accessibility, legibility & language)
  • Rhetorical situation (audience, purpose & context)
  • Analysis tools (persona, scenarios and use-cases)
  • Evaluative tools (requirements, usability)

But also covers aspects such as:

  • Emotions, aesthetics & pleasure
  • Cross-cultural and trans-cultural influences
  • Trends around transitions in behaviors, cultures and societies
  • Trends in technology and interaction modalities
  • Creative thinking and innovation

The vision for this discipline is to be grounded in the history of this field and at the same time explore the new frontiers, so that innovative user experience ideas can be created to cater to the societies in transition.

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Course Structure

The curriculum comprises of different ways of learning as follows:

  1. Foundation introduces students to basic principles and tools of Art, Design and Technology as methods, tools and processes
  2. Disciplinary Studios are learning spaces where students develop core disciplinary capabilities, while navigating a trans-disciplinary environment
  3. General Studies: A common and compulsory programme of study that integrates Humanities, Sciences, Development and Policy Studies and also offers Languages-English, Indian- Hindi and Kannada as well as Foreign (Spanish, French and German)
  4. Interim: An introduction to practice in new and emerging areas of art and design
  5. Electives: Of three kinds- this program allows students to expand their skills, develop the interests as well as provide opportunities for travel exchange
  6. Internship/Apprenticeship: Compulsory work experience done over the summer-break between the 6th and 7th semester
  7. Project involves the application, synthesis and demonstration of capabilities acquired, and is a qualifier to the thesis
  8. Thesis is culmination of the 4-year program, which allows for demonstration of an integration of values, positions, capabilities and practice.

Learning Approach

The learning will primarily happen from “doing” and “experiencing”. When students are able to apply theories and frameworks to what they design, they can not only value the research and constructs created by others, but can also question and reformulate existing norms. Learning will be through solving real life problems. Skills and tools can and will be picked up along the way, however “application” of design principles will be the primary mode of learning.
At the bachelor’s level the stress will be on learning and applying existing theories and methods, overall introduction to experience design and user friendliness, and making skills. In contrast to this at the master’s level emphasis with move to design strategies, experimentation, research and design for the future.

Capability Sets

Upon successful completion of the course, graduates will have the capabilities to:

  • To understand and unearth multi-stakeholder’s respective needs and desires
  • To develop the ability to be empathetic and use it to innovate
  • To understand trends and forecasts.
  • To conduct primary and secondary research methodologies and derive actionable insights from research for design solutions
  • To understand current behaviors and scenarios, and develop the skill of anticipating future scenarios.
  • To develop and be fluent in the creative process of sketching and modeling as a way of problem solving
  • To command rapid prototyping and validation methods.
  • To understand and command design processes in order to be able to apply it in problem solving and innovation scenarios.


Graduates of the Human Centered Design at Srishti will be able to contribute in the areas of strategic user experience design, interaction and user-interface design at numerous MNCs, startups, R&D centers across India and abroad, involved in developing technology based products, interfaces and services. Training in HCD also opens doors in the areas of strategic design thinking and innovation.


For more information please email Dr. Girish Prabhu at

Disciplinary Intersections

The course is informed by the following learning disciplines:

Industrial Design – namely Product Design, Furniture Design & Services and Systems
Visual Communication Design
Anthropology, Sociology, Cognitive Psychology & Cultural Studies
Information Technology

Research and Collaboration

The students under this course will have the opportunity to work with the following centers and labs at Srishti.

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