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Human Centered Design – 2018-19


“It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives” - Don Norman


Mobile interface and UX design for Smart Transportation



Human Centered Design approach focuses on solving complex problems keeping the human concerns at the centre. At Srishti, we focus on designing systems, services, spaces and products by exploring the possibilities and implications of shaping digital technology.

Our vision is to create an interdisciplinary environment of learning that fosters a creative and located inquiry into human experiences with digital technology, both existing and emerging. Along with informed positioning, imaginative critical making remains at the core of this program, treated as a tool to ideate, tinker and express with digital technology.

Three closely interlinked paths define the learning space. They are

  1. Locating the self at specific, socio-politically contested sites that embed Human Computer Interactions. By being open to playing around with different theories and contexts, this path focuses on understanding, unpacking, and being responsive to the specific contexts within which human-centered design and use of digital tools and technologies is located.
  2. Moving Beyond Screens and towards exploring tangible, physical encounters with the digital material. This path focuses on exploring the possibilities and implications of designing digital technology as an integral part of the physical environment for human experiences.
  3. Moving Behind Screens, towards exploring opportunities and implications of designing for interacting with complex socio-technical infrastructures. This path focuses on exploring the design for screen-based interactions while digging deeper into the emerging complex technological infrastructure that is increasingly driving such interactions, namely big data, machine learning and advanced algorithms.  

Though the B.Des program emphasizes primarily on exploring the second and third pathways, we consider these three paths as closely interlinked and intertwined, rather than as isolated pathways. Each student will have an opportunity to explore the intersections of the paths, and thereby begin to work on developing their own unique, individual practice.  

The complexity and the diversity of the design situations demand a pliable, customized design process. Equipped with following capabilities, we encourage our students to define and perform their own design process.

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Course Structure

The curriculum comprises of different ways of learning as follows:

  1. Foundation introduces students to basic principles and tools of Art, Design and Technology as methods, tools and processes
  2. Disciplinary Studios are learning spaces where students develop core disciplinary capabilities, while navigating a trans-disciplinary environment
  3. General Studies: A common and compulsory programme of study that integrates Humanities, Sciences, Development and Policy Studies and also offers Languages-English, Indian- Hindi and Kannada as well as Foreign (Spanish, French and German) Click here to read more about the General Studies Program >>
  4. Interim: An introduction to practice in new and emerging areas of art and design
  5. Electives: Of three kinds- this program allows students to expand their skills, develop the interests as well as provide opportunities for travel exchange
  6. Internship/Apprenticeship: Compulsory work experience done over the summer-break between the 6th and 7th semester
  7. Project involves the application, synthesis and demonstration of capabilities acquired, and is a qualifier to the thesis
  8. Thesis is culmination of the 4-year program, which allows for demonstration of an integration of values, positions, capabilities and practice.


Learning Approach

The learning will primarily happen from “doing” and “experiencing”. When students are able to apply theories and frameworks to what they design, they can not only value the research and constructs created by others, but can also question and reformulate existing norms. Learning will be through solving real life problems. Skills and tools can and will be picked up along the way, however “application” of design principles will be the primary mode of learning.
At the bachelor’s level the stress will be on learning and applying existing theories and methods, overall introduction to experience design and user friendliness, and making skills. In contrast to this at the master’s level emphasis with move to design strategies, experimentation, research and design for the future.


Capability Sets

Upon successful completion of the course, graduates will have the capabilities to:

Imagine: Construct concepts in an unhindered and unbounded manner.
Speculate: Take risks while constructing plausible concepts even with limited information.
Discern & Align: Take an informed stance after perceiving, questioning, and distinguishing between information from different sources.
See & Connect: Consciously unearth and combine diverse experiences and information.
Be Honest: Be aware of and be transparent in articulating your position.
Make: Construct artifacts, things, and systems as demonstrators of ideas and concepts.



Graduates of the Human Centered Design at Srishti will be able to contribute in the areas of strategic user experience design, interaction and user-interface design at numerous MNCs, startups, R&D centers across India and abroad, involved in developing technology based products, interfaces and services. Training in HCD also opens doors in the areas of strategic design thinking and innovation.



For more information please email Dr. Girish Prabhu at



Disciplinary Intersections

The course is informed by the following learning disciplines:

Industrial Design – namely Product Design, Furniture Design & Services and Systems
Visual Communication Design
Sociology, Cognitive Psychology & Cultural Studies

Information Technology


Research and Collaboration

The students under this course will have the opportunity to work with the following centers and labs at Srishti.



View Eligibility for Admission, Fee Schedule & Other information for this Program >>